Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Email Counselling: How Therapists Can Work Creatively and Sustainably with Chloe Foster
Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients.
Chloe is a counsellor, trainer, and founder of the Email Counselling Academy. In this episode, she shares her journey into online and email therapy, how the pandemic accelerated change in the profession, and why email counselling isn’t just “writing things down”—it’s a deeply therapeutic option for clients who need flexibility, privacy, or more time to process.
We explore:
- Chloe’s journey from face-to-face work in Brighton to building a fully online practice in Scotland
- Why she was once sceptical of email counselling (and what changed her mind)
- The types of clients who benefit most from email therapy—Gen Z, shift workers, carers, first-time clients, and more
- How to manage the practicalities of contracting, security, and boundaries in email counselling
- Why proper training is essential (and how Chloe supports therapists through her specialist course)
- The business side: how Chloe diversified her income streams, moved beyond 1:1 sessions, and built a thriving CPD offer
- Money mindset shifts that helped her raise fees and create space for training alongside client work
Whether you’re curious about adding email counselling to your practice, or you’re simply interested in creative ways therapists are adapting post-pandemic, this conversation will give you plenty to reflect on.
Resources & Links
👉 Take Chloe’s free quiz: Is Email Counselling Right for You?
www.emailcounsellingacademy.com
👉 Connect with Chloe:
👉 Buy Chloe’s book: Buy my book on Email Counselling