Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Episodes
15 episodes
Are Clients Asking ChatGPT to Find a Therapist? What Private Practice Needs to Know
AI and therapy is one of the most talked-about — and sometimes most controversial — topics in the mental health space right now. Many therapists are understandably wondering what tools like ChatGPT might mean for the future of therapy and priva...
Private Practice Marketing in 2026: How Therapists Can Be Found Without Burning Out on Social Media
The private practice landscape has changed. Quietly, steadily, and in ways that many therapists are feeling but haven’t quite named yet.In this episode, I talk through what marketing a therapy practice realistically looks like in 2026, a...
Starting 2026 in Private Practice: Why Pausing First Creates Clearer Direction (The Private Practice Compass)
January often comes with pressure to be “back”, focused, and already making progress. In private practice, that pressure can push therapists into action before there’s any real clarity about direction.In this episode, I’m talking about w...
Do Therapists Need Social Media to Get Clients? Where Clients Are Actually Finding Therapists in 2025
Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therap...
Getting Found in the Age of AI: How Therapists Can Stay Visible When Clients Use ChatGPT to Search
In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work...
How to Create a Profitable CPD Offer: 3 Mistakes Therapists Make (and the 5 Steps to Get It Right)
If you’ve ever thought about running a CPD workshop but didn’t know where to start — or you’ve tried before and it flopped — this episode is for you.In this episode, Claire shares:The 3 biggest mistakes therapists make...
Email Counselling: How Therapists Can Work Creatively and Sustainably with Chloe Foster
Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients.Chloe is ...
Why Your Therapy Website Is Your Most Valuable Asset (and the Mistakes to Avoid)
Your website isn’t just another box to tick off in private practice—it’s the most valuable marketing asset you own. Yet so many therapists are either neglecting their sites, DIY-ing clunky designs, or rushing to launch without clarity on who th...
How I Built Multiple Income Streams as a Therapist in Private Practice
Ever wondered what it really takes to create a sustainable therapy business beyond one-to-one client work? In this behind-the-scenes episode, I’m sharing an honest look at the different revenue streams I’ve built into my private practi...
Finding Your Niche as a Therapist: Gemma Antcliffe on Infertility, Visibility, and Growing a Private Practice
In this episode, I’m joined by Gemma Antcliffe (@fertilitycounsellorgemma), a Yorkshire-based therapist specialising in infertility, baby loss, and reproductive trauma.We talk about the winding path into private practice, the mess...
Why Directories Alone Aren’t Enough to Fill Your Therapy Practice
Directory profiles like Counselling Directory and Psychology Today can be helpful—but they’re no longer enough to consistently fill your private practice. In today’s episode, I’m talking about why relying solely on directories is risky, and wha...
Will AI Replace Therapists? Or Help Us Work Smarter?
In this episode, I explore the growing role of AI in therapy and private practice—from ethical debates to practical, everyday support. I share how I use tools like ChatGPT to save time, get creative, and better serve my clients and community. W...
Building a Private Practice Niche in Medical Trauma Therapy: Marketing, Referrals & CPD with Emma Tynan
In this episode, I’m joined by Emma Tynan, also known on Instagram as The Medical Trauma Therapist. Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness...
"What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth
Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private pract...
Stuck in the Scroll? How to Refocus Your Marketing and Escape the Instagram Trap
Ever found yourself endlessly scrolling Instagram, trying to figure out the latest algorithm hack, and wondering why your client list isn’t growing?Yep, me too.In this candid episode, I’m pulling back the curtain on my recent deto...