Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Latest Episodes
Are Clients Asking ChatGPT to Find a Therapist? What Private Practice Needs to Know
AI and therapy is one of the most talked-about — and sometimes most controversial — topics in the mental health space right now. Many therapists are understandably wondering what tools like ChatGPT might mean for the future of therapy and priva...
Private Practice Marketing in 2026: How Therapists Can Be Found Without Burning Out on Social Media
The private practice landscape has changed. Quietly, steadily, and in ways that many therapists are feeling but haven’t quite named yet.In this episode, I talk through what marketing a therapy practice realistically looks like in 2026, a...
Starting 2026 in Private Practice: Why Pausing First Creates Clearer Direction (The Private Practice Compass)
January often comes with pressure to be “back”, focused, and already making progress. In private practice, that pressure can push therapists into action before there’s any real clarity about direction.In this episode, I’m talking about w...
Do Therapists Need Social Media to Get Clients? Where Clients Are Actually Finding Therapists in 2025
Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therap...
Getting Found in the Age of AI: How Therapists Can Stay Visible When Clients Use ChatGPT to Search
In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work...