Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Getting Found in the Age of AI: How Therapists Can Stay Visible When Clients Use ChatGPT to Search
In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work online.
This is not about becoming “techy” or learning a new platform from scratch. It’s about something much simpler: making sure the way you describe your work online is clear, recognisable, and easy for both humans and AI search tools to understand.
We explore:
- Why some therapists are already being recommended by ChatGPT
- How AI-based searching is different from traditional Google search
- What information AI tools are pulling from (it’s not just your website)
- The surprising importance of using client-friendly language, not clinical jargon
- How directory profiles, Google Business listings, and service pages work together to support visibility
- A gentle way to start making updates without burning out or re-doing your whole website
I also share a few quick reflection prompts you can use right away:
- What would a client in your niche actually type if they were asking ChatGPT for help?
- Does your online presence reflect the way real clients describe their struggles?
- If someone searched your name in ChatGPT today, what might come up?
The aim of this conversation is not to pressure you into marketing harder. It’s to give you clarity and confidence in how you show up online, so that the clients who need you can find you more easily. Even as search habits evolve.
A calm, steady approach works here. No rushing. No “rebranding”. Just gentle clarity.