Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Private Practice Marketing in 2026: How Therapists Can Be Found Without Burning Out on Social Media
The private practice landscape has changed. Quietly, steadily, and in ways that many therapists are feeling but haven’t quite named yet.
In this episode, I talk through what marketing a therapy practice realistically looks like in 2026, and why so many of the strategies that worked ten or even five years ago no longer hold in the same way.
Drawing on insights from a recent Open House event, I explore how client search behaviour has shifted, what clients are actually doing when they look for a therapist now, and why so many therapists feel exhausted trying to keep up with social media expectations that were never designed for them in the first place.
We look at:
- How online therapy changed the competitive landscape, and why clients now search far beyond their local area
- Why directories alone are rarely enough anymore, even though they still have a place
- What clients are really responding to when they land on a therapist’s website
- Why clear, human, client-centred language matters more than professional polish or long lists of credentials
- How Google search still drives most therapy enquiries, and what that means for your website
- Why SEO blogs work when they answer real client questions, not professional interests
- How tools like ChatGPT are beginning to influence how people look for therapists, and what helps you show up in those recommendations
- The role of FAQs, niche clarity, and simple site structure in future-proof visibility
- Why social media is better treated as a secondary trust-building tool rather than your main marketing strategy
- What sustainable marketing looks like if you only need a small, steady caseload
This is a grounded conversation about marketing that prioritises capacity, clarity, and long-term visibility over trends, performance, or constant output. Especially relevant if you work online, want to attract self-funding clients, and are tired of feeling like you “should” be doing more on Instagram.
If you want structured, ongoing support with your website, messaging, SEO, and future-proof visibility, you can explore the Prosper in Private Practice Hub here:
https://www.prosperinprivatepractice.com/prosper-in-private-practice-hub
It’s designed for therapists who want calm, sustainable growth, without turning themselves into content machines.