Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Are Clients Asking ChatGPT to Find a Therapist? What Private Practice Needs to Know
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AI and therapy is one of the most talked-about — and sometimes most controversial — topics in the mental health space right now. Many therapists are understandably wondering what tools like ChatGPT might mean for the future of therapy and private practice.
In this episode, I explore a recent statistic suggesting that around 37% of UK adults have used AI chatbots for mental health or wellbeing support, and what that actually means in practice.
Are people really replacing therapy with AI? Or is something else happening?
We’ll look at how many people are using tools like ChatGPT to ask questions about anxiety, burnout, relationships, and emotional struggles — often as a first step in understanding what they’re experiencing. More importantly, we’ll explore how this is beginning to change how potential clients search for therapists online.
If the client journey used to start with “therapist near me” in Google, it may now begin with a question inside an AI tool.
That shift has important implications for therapists in private practice — particularly when it comes to visibility, niche clarity, and having a strong online presence.
In this episode we cover:
• How people are actually using AI for mental health support
• Why AI is often a starting point, not a replacement for therapy
• How search behaviour is changing for people looking for therapists
• Why relying solely on directory profiles is becoming more fragile
• What therapists in private practice can do to stay visible as technology evolves
If you’re curious about how AI is changing the digital landscape for therapists — without the hype or fear — this episode will help you make sense of what’s happening.
If you’d like to explore this topic further, you’re welcome to join my free Facebook community where I share how therapists can use AI ethically and practically in private practice: